Guides marketing and sales teams to communicate product capabilities accurately and transparently — turning potential FTC violations into coaching moments before claims reach the market.
Sales reps and marketing teams move fast — and in the rush to close deals or launch campaigns, product claims can outpace what's been substantiated. SideNote coaches your teams at the moment of writing, reinforcing the advertising compliance training your legal team has already invested in.
Unsubstantiated health claims may violate FTC guidelines. "Clinically proven to cure" and specific success rates require documented clinical evidence. Consider using approved product language from Marketing Legal.
Developed in collaboration with Big Law consumer protection practitioners, this model reinforces your organization's advertising standards at the point of communication.
Real-time guidance when employees draft claims that may conflict with FTC Act Section 5 requirements. Contextual explanations help teams understand why certain language requires substantiation — building lasting compliance awareness.
Detects performance claims, comparative statements, and efficacy language that lack proper substantiation. Coaches employees to reference approved claims or consult the legal review process before communicating externally.
Identifies superlatives, absolute guarantees, and misleading qualifiers in sales communications, marketing copy, and customer-facing materials — guiding teams toward accurate, defensible product positioning.
Aggregated, anonymized analytics give marketing leadership and the General Counsel's office visibility into the most common compliance gaps — informing targeted training and updated approved messaging libraries.
The Deceptive Advertising model is essential for any organization where employees make product or service claims externally — from pharmaceutical and medical device companies to consumer goods, financial services, and technology firms.
Deploy alongside the Core 4 models to extend protection to your sales, marketing, product marketing, and business development teams — the frontline communicators most likely to encounter advertising compliance risks.
See how the Deceptive Advertising model coaches your teams toward compliant, accurate product communications.
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